This course provides an introduction the IBM Marketing Operations from the point of view of a Marketing Contributor.

• Have working familiarity with the components of the IBM Marketing Suite and also understand the role and function of IBM Marketing Operations within it.
• Focus on the typical tasks that a Marketing Contributor completes with IBM Marketing Operations.
• Use IBM Marketing Operations to find tasks assigned to you, and respond to them in any of several ways.
• Locate information in IBM Marketing Operations about any of the central business processes managed there.
• Request new marketing projects.
• Work with digital assets and understand their role in project information stored in IBM Marketing Operations.
• Communicate information about your project work by using alerts.
• Create and respond to approvals.

You should attend this intermediate course if you are new to IBM Marketing Operations and use it in a contributor role and/or need an introduction to its capabilities prior to its implementation at your site.

There are no prerequisites for this course.

IBM Marketing Operations Basics

• The IBM EMM Marketing Operations Suite
• Marketing Operations and Marketing Platform Overview
• Marketing Operations Capabilities
• Marketing Contributors’ Tasks with Marketing Operations

Tasks

• Manage Tasks From the Dashboard
• The My Tasks View
• Updating Tasks from the My Tasks Page
• Team Tasks
• Find and Update Tasks on the Project Workflow

Projects, Programs, and Plans

• Business Process Information Structure
• Linking to Project Information
• Projects
• Working with Projects
• Project Requests

Digital Assets and Marketing Objects

• Digital Assets
• Marketing Objects

Alerts and Approvals

• Alerts Overview
• Working With Alerts
• Approvals Overview
• Working with Approvals

Prior to enrolling, IBM Employees must follow their Division/Department processes to obtain approval to attend this public training class. Failure to follow Division/Department approval processes may result in the IBM Employee being personally responsible for the class charges.

GBS practitioners that use the EViTA system for requesting external training should use that same process for this course. Go to the EViTA site to start this process: http://w3.ibm.com/services/gbs/evita/BCSVTEnrl.nsf

Once you enroll in a GTP class, you will receive a confirmation letter that should show:

• The current GTP list price
• The 20% discounted price available to IBMers. This is the price you will be invoiced for the class.