This course provides an introduction the IBM Marketing Operations from the point of view of a Marketing Contributor.

• Have working familiarity with the components of the IBM Marketing Suite and also understand the role and function of IBM Marketing Operations within it.
• Focus on the typical tasks that a Marketing Contributor completes with IBM Marketing Operations.
• Use IBM Marketing Operations to find tasks assigned to you, and respond to them in any of several ways.
• Locate information in IBM Marketing Operations about any of the central business processes managed there.
• Request new marketing projects.
• Work with digital assets and understand their role in project information stored in IBM Marketing Operations.
• Communicate information about your project work by using alerts.
• Create and respond to approvals.

You should attend this intermediate course if you are new to IBM Marketing Operations and use it in a contributor role and/or need an introduction to its capabilities prior to its implementation at your site.

There are no prerequisites for this course.

IBM Marketing Operations Basics

• The IBM EMM Marketing Operations Suite
• Marketing Operations and Marketing Platform Overview
• Marketing Operations Capabilities
• Marketing Contributors’ Tasks with Marketing Operations

Tasks

• Manage Tasks From the Dashboard
• The My Tasks View
• Updating Tasks from the My Tasks Page
• Team Tasks
• Find and Update Tasks on the Project Workflow

Projects, Programs, and Plans

• Business Process Information Structure
• Linking to Project Information
• Projects
• Working with Projects
• Project Requests

Digital Assets and Marketing Objects

• Digital Assets
• Marketing Objects

Alerts and Approvals

• Alerts Overview
• Working With Alerts
• Approvals Overview
• Working with Approvals